Eli Stole the Playbook

For those bunnies^{TM E Rabett} wondering about the noise machine revving up before tomorrow's release of the IPCC WG1 final draft, Eli will let you in on a secret.  The playbook is out there for your reading pleasure, actually in the tobacco archive. 

They talk about a speakers program where identified spokespeople in local markets a attract press attention. 

As you know we have 200 media trained activists in the field.  Prior to this project we were working on plans to fully activate all of these people

The goal was that

News media will recognize our spokespersons as source for accurate, timely, and credible information.

For outreach

Each spokesperson will be given a list of all media in area.  Where feasible spokesperson will schedule brief one on one meetings with reporters/editors to introduce themselves and leave information.  Key media not reached will be mailed a rolodex type card with brief information

Editorial board outreach was very important

Place senior executives and identified spokesmen with select editorial boards.

One of their key messages was

"Develop "class war" stressing the impact of FET on lower income people"

and, of course, get "scientists" to fabricate a case against the EPA.  

Eli gotta go, but read the tobacco industry plan and process what is happening in light of it.  Yes, that includes our friends in the press